Track Your Impact: our journey

ME to WE was founded by Craig Kielburger and Marc Kielburger in 2009 to help support the efforts of WE Charity, our partner that delivers life-changing impacts at home through WE Schools and around the world through WE Villages. ME to WE donates half its net profit to support WE Charity, while the other half is reinvested to grow the mission of the social enterprise. In the last 5 years, ME to WE has donated, on average, over 90% of its yearly profits to WE Charity, which has resulted in $20 million (cash and in-kind) donated to date.

Track Your Impact was designed to show you exactly where and how WE Charity impacts are made. When you buy products with the Track Your Impact promise, you’re helping to build a well in Kenya, or send a child to school in Ecuador, or empower students in North America with leadership training. You’re part of an extraordinary, sustainable cycle of good at home and around the world.

Aerial shot of WE employees creating the W letter

WE take care of your impact from start to finish.

From the moment you purchase a Track Your Impact product, we ensure that your impact goes to a WE Villages developing community or a WE Schools student at home. And we use a unique tracking system to make a connection between you and the stories of impact coming directly from those people and regions.

The impact you give is part of our holistic approach to education and international development. And our core belief is by empowering people with the tools and inspiration they need to thrive –each of us will have an active and important role in changing the world.

Sign Up and Follow Your Impact

Every week we have new stories from the ground — experience the story of a student leader motivating their classmates to volunteer with the homeless, see a cabbage harvest at Oleleshwa farm, or girls in Ecuador coming together to develop their weaving skills. Follow your favourite stories and communities and stay connected!

read more on our blog

What Makes Track Your Impact Special?

Track Your Impact is unique – because we connect you directly to the change you’re making — it’s completely authentic, tangible, and part of building sustainable communities.

Your impact stays in the WE family – we don’t hand off your impact to other organizations or go looking for people who need the impacts you want to make. And we don’t leave products with communities that don’t need them. We help — not hinder — the local business communities and the people they support.

And WE is not like any other organization — we have a 20-year track record of success. Our award-winning development model changes lives in more than eight countries around the world. And through more than 12,000 WE Schools we empower students at home through in school programs, leadership opportunities, and inspired teacher-led curriculum. Most importantly WE are a movement of people who are changing the world through our everyday choices with Track Your Impact.

And it’s so easy to be a part of it!

Experience Your Impact on a Life Changing Trip

What’s more, the best way to showcase the work we do — and the work you do by supporting WE Villages through Track Your Impact products — is to visit the communities themselves. We welcome thousands of visitors on life-changing ME to WE Volunteer Trips every year and we hope you join us!

learn more about trips



to see the transformation Track Your Impact delivers.

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