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Norak County, Kenya impact: Food full story >>

By purchasing a Rubbermaid® LunchBLOX® product, you are providing a healthy lunch to a child in Kenya.

En achetant un produit Rubbermaid® LunchBLOX®, vous offrez un repas sain à un enfant au Kenya.


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Welcome to the WE Movement! By purchasing a Rubbermaid® LunchBLOX® product from our in-store displays, you’re part of a global community that believes in the inclusive nature of doing good. Internationally, WE works through five key development pillars—Education, Water, Health, Food, and Opportunity, and each pillar is a critical component in breaking the cycle of poverty.

Here you can read stories of impact from community members, and learn how your everyday purchases are changing the world

WE has enabled farmers to produce over15,000,000nutritious meals to fuel their communities.

A father in the field.

Robert Mutai can’t forget the day his eldest son, Benjamin, failed the national certificate exam and lost his chance to attend high school. The 51-year-old Kenyan farmer blamed himself—he knew from experience how hard it is to study on an empty stomach. As a boy growing up in rural Kipsongol, Robert watched his parents borrow […]

Sustainable farming.

Forty three-year-old Janet Molel gives me an impromptu lesson in cabbage patch protocol. Bent at the waist, planting baby cabbage in freshly-turned soil, Janet beckons me over. I do not have a green thumb. “You skip,” she tells me in English (her third language), “and put,” demonstrating how much space to leave between each seedling. […]

See the superfood that grows on this Kenyan community farm

A community farm is a triple threat: it teaches skills, feeds families, and provides an income. We caught up with the dedicated farmers at Pimbiniet Community Farm as they harvest one of the most affordable and nutritious vegetables in Kenya.

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Together, Rubbermaid and ME to WE are helping families in Kenya access healthy, nutritious and sustainable sources of food. When you buy Rubbermaid® LunchBLOX® products from participating in-store displays, you’re giving a healthy school lunch to a child—giving them the energy to focus on their studies. See your impact in action! Enter below for your chance to win* a trip to Kenya

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*NO PURCHASE NECESSARY TO ENTER OR WIN*. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. There is 1 Grand Prize available to be won, consisting of a trip for 4 to Kenya with ME to WE to see your project impact in action (ARV: $25,980.00 CDN). Limit of one (1) entry per person, per email address, per day regardless of method of entry. Contest starts Monday, July 22, 2019 and ends Monday September 30, 2019. Draw Date: October 4, 2019. Correct skill-testing question required. Contest open only to legal Canadian residents 18 and older. See full Contest Rules here. ®Registered Trademarks. ©Rubbermaid Incorporated 2019. All rights reserved.

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