Welcome to the WE movement! By purchasing a specially-marked Brita product, you’re part of a global community that believes in the inclusive nature of doing good. Internationally, WE works through five key development pillars—Education, Water, Health, Food, and Opportunity, and each pillar is a critical component in breaking the cycle of poverty.
Here you can read stories of impact from community members, and learn how your everyday purchases are changing the world.
When the rains didn’t come to the village of Sikirar this year, Samson Morompi starting sending his cows to school. After months of drought, Maasai farmers in central Kenya were watching their cows die by the hundreds. Morompi saw the crisis creeping south toward his village; his cows stopped producing milk. “We depend entirely on […]
When the miracle arrived in the village of Kipsongol, Mercy Rop rushed her young daughter to the site. She held her up to see the drill plunge into the earth, drawing up layers of silt in shades of pink, white and black—so different from the red Kenyan dirt that covered their shoes. As a team […]
Carrying water on their backs, Charity and her mother travelled to the river each day to find water—a journey that took hours. This is their story. “My name is Charity. I am 12 years old and I live in Narok County with my parents and four siblings. I go to the local primary […]
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