Irkaat, Kenya impact: Water full story >>

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Welcome to the WE movement! By purchasing a specially-marked Brita product, you’re part of a global community that believes in the inclusive nature of doing good. Internationally, WE works through five key development pillars—Education, Water, Health, Food, and Opportunity, and each pillar is a critical component in breaking the cycle of poverty.

Here you can read stories of impact from community members, and learn how your everyday purchases are changing the world.

Tiny garden, big change.

Her neighbours laughed when she told them she was trying to grow tomatoes in her kitchen garden. They said the conditions were too difficult. There wasn’t enough rain. The ground was too hard. The seeds wouldn’t grow. Betty Kirui didn’t let that stop her. Now, the mother of four is the go-to person for fresh […]

Drought drives cows to school.

When the rains didn’t come to the village of Sikirar this year, Samson Morompi starting sending his cows to school. After months of drought, Maasai farmers in central Kenya were watching their cows die by the hundreds. Morompi saw the crisis creeping south toward his village; his cows stopped producing milk. “We depend entirely on […]

Mercy Rop and the miracle underground.

When the miracle arrived in the village of Kipsongol, Mercy Rop rushed her young daughter to the site. She held her up to see the drill plunge into the earth, drawing up layers of silt in shades of pink, white and black—so different from the red Kenyan dirt that covered their shoes. As a team […]

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